ABOUT

Decision intelligence for modern consumer brands

Soutien Data helps brands understand what is actually happening across growth, lifecycle and customer experience – before investing in fixes, tools or scale.

We operate as a diagnostic and intelligence layer, translating fragmented signals into clear direction.

When teams feel that performance or growth is off – but dashboards, agencies or tools can’t explain why – Soutien brings clarity.

What We Do

Soutien focuses on diagnosis before execution.

We work upstream of marketing, CRM, product and technology decisions to ensure teams are solving the right problems and no longer moving faster in the wrong direction.

Who We Work With

Soutien works best with:

  • High-consideration consumer brands
  • Premium or high-AOV products and services
  • Teams navigating complexity, scale, or trust challenges
  • Founders and leaders who value clarity over speed

FOCUS AREAS

  • Lifecycle & Retention Intelligence – we analyze lifecycle performance end-to-end – from acquisition signals through repeat behavior , to identify where momentum breaks down and why.
  • Experience & Signal Review – we review how customers experience a brand across owned surfaces – website, product detail, messaging, timing, and post-purchase communication- and how those experiences translate into signals.
  • AI-Ready Foundations – we help brands prepare their data, surfaces and signals so future automation and intelligence actually work.

If something feels off — and you need clarity before acting —
Soutien is where diagnosis begins.